Аналіз етичних аспектів застосування ші в розробці візуальної айдентики

Abstract

This paper examines the ethical dimensions of applying artificial intelligence (AI) in the creation of visual brand identity. The study analyzes key ethical issues, including bias in AI-generated content, plagiarism risks from training data, and the impact on professional designers' roles. Through case studies and theoretical frameworks, it highlights how AI can inadvertently perpetuate cultural stereotypes or infringe on copyrights.The paper argues for a balanced approach that leverages AI's efficiency while preserving ethical standards in branding.