Апаратні та програмні засоби створення рекламного предметного фотоконтенту для соціальних мереж

Abstract

The paper considers the peculiarities of creating advertising product photography for social media using a cosmetic product as an example. The relevance of the study is determined by the fact that visual content is one of the main tools for attracting audience attention in the digital environment, while product photography makes it possible to effectively present a product, emphasize its advantages, and form an appealing brand image. The practical part of the work includes three main stages: preparation, shooting, and retouching. During the study, the composition, lighting conditions, camera settings, and image-processing tools were selected and tested. Special attention was paid to the comparative analysis of shooting with a professional camera and a smartphone, which made it possible to assess their practical effectiveness in creating advertising content. The results show that high-quality product photographs suitable for targeted advertising and organic promotion on social media can be created even with limited technical resources, provided that composition, lighting, color correction, and retouching are properly organized. The study demonstrates the practical value of accessible hardware and software tools for creating advertising photo content of cosmetic products