Економічне обґрунтування витрат на розробку вебдизайну та візуальної айдентики

Abstract

This research focuses on the strategic transition from subjective aesthetic evaluation to a data-driven economic justification for developing web design and visual identity. The study analyzes methodologies for improving budget transparency, primarily emphasizing the integration of the COBRA method and the concept of visual complexity. The work evaluates design as a measurable financial asset where scientific adjustments to visual elements can lead to significant revenue growth and a high Return on Investment (ROI). Special attention is given to the non-linear correlation between visual intensity and conversion rates to prevent audience churn. Furthermore, the study explores cost optimization strategies during usability inspections through crowd-testing models. The importance of reusable design systems is considered a vital factor in reducing development expenditures. The findings confirm that an integrated approach, combining precise forecasting and automated analysis, provides a solid foundation for sustainable brand development.