Speculative web design: anticipating human experience in AI-mediated digital environments

Abstract

The work is devoted to the study of speculative web design as a human-centered approach to creating adaptive digital environments in the age of artificial intelligence. The research examines how AI-mediated systems influence user experience, trust, emotional perception, and digital identity. Particular attention is paid to speculative design methodologies, systems thinking, and ethical approaches to adaptive interface design. The study positions speculative web design as a tool for anticipating the long-term social and emotional impact of intelligent digital systems.