Integration of information technology in defining value proposition as a key element of the company's marketing strategy and communication

Klymenko, D.

Публікація:
Integration of information technology in defining value proposition as a key element of the company's marketing strategy and communication

dc.contributor.author	Klymenko, D.
dc.date.accessioned	2024-08-26T14:59:04Z
dc.date.available	2024-08-26T14:59:04Z
dc.date.issued	2024
dc.description.abstract	Market entry success transcends product or service quality, demanding strategic marketing. A striking 35% of startups fail by missing actual market needs, pointing to a gap between entrepreneurial offerings and customer demands. This often arises from poor customer data analysis methods. Emphasizing customer data's role is crucial for creating compelling value propositions. Aligning products with customer needs, through data analytics, is essential for informed decision-making and strategic planning. This approach significantly improves market entry success odds by ensuring offerings meet real customer demands.
dc.identifier.citation	Klymenko D. Integration of information technology in defining value proposition as a key element of the company's marketing strategy and communication / D. Klymenko ; Supervisor PhD (Ped.), Associate Professor V. I. Shekhovtsova // Радіоелектроніка та молодь у XXI столітті : матеріали 28-го Міжнар. молодіж. форуму, 16–18 квітня 2024 р. – Харків : ХНУРЕ, 2024. – Т. 6 – С. 191-193. – DOI : https://doi.org/10.30837/IYF.IIS.2024.191.
dc.identifier.doi	https://doi.org/10.30837/IYF.IIS.2024.191
dc.identifier.uri	https://openarchive.nure.ua/handle/document/28142
dc.language.iso	en
dc.publisher	ХНУРЕ
dc.subject	information technology
dc.title	Integration of information technology in defining value proposition as a key element of the company's marketing strategy and communication
dc.type	Thesis
dspace.entity.type	Publication