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Neuromarketing as a modern innovative technology

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dc.contributor.authorСоколова, Л. В.
dc.contributor.authorВерясова, Г. М.
dc.contributor.authorЗінченко, М. Е.
dc.date.accessioned2020-09-15T16:09:53Z
dc.date.available2020-09-15T16:09:53Z
dc.date.issued2020
dc.description.abstractIn the modern world new types of marketing appear, which are actively developing and cause the increment of the effectiveness of traditional marketing tools. The one of them is neuromarketing, which combines scientific and practical platforms of traditional marketing and neuropsychology. Neuromarketing is actively advancing in developed countries, expands the scope of scientific interests, attracts the attention of practicing marketers and psychologists. All this determines the relevance and necessity of research in this area of marketing. However, among the formed scientific opinions there are contradictions and inaccuracies in the disclosure of the essence and features of neuromarketing, which forms the problems of this area of research. The purpose of the research is to develop a descriptive model of neuromarketing, identify its features, conduct SWOT-analysis, organize research on the use of neuromarketing methods upon purchase of goods, develop recommendations for the introduction of neuromarketing in the Ukrainian scientific space and practical sphere of its usage. To achieve this goal, the following stages were developed: - stages of neuromarketing development were worked out and classified; - a descriptive model of neuromarketing was synthesized; - a comparative analysis of traditional marketing and neuromarketing was conducted; - advantages and disadvantages of neuromarketing were identified and described; - the issue of ethics of neuromarketing research is considered in more detail; - the possibilities of using neuromarketing technologies in the Ukrainian space were analyzed; - recommendations for the introduction of neuromarketing in Ukraine are developed.uk_UA
dc.identifier.citationZinchenko M., Science supervisors: Sokolova L., Veryasova G. Neuromarketing as a modern innovative technology. International competition of student research papers, Kremenchuk, May 25-30, 2020 (received a diploma of III degree).uk_UA
dc.identifier.urihttp://econ.kdu.edu.ua/sites/default/files/zagal._reytyngovyy_spysok_mizhnar._konkurs_051_2020.pdf
dc.identifier.urihttp://www.kdu.edu.ua/new/detail.php?id=2000
dc.identifier.urihttp://openarchive.nure.ua/handle/document/13290
dc.language.isoenuk_UA
dc.subjectmarketinguk_UA
dc.subjectcommunicationuk_UA
dc.subjectneuromarketinguk_UA
dc.subjectinnovative technologyuk_UA
dc.subjectevolutionary developmentuk_UA
dc.subjectconsumeruk_UA
dc.subjectdescriptive modeluk_UA
dc.subjectSWOT-analysisuk_UA
dc.subjectethicsuk_UA
dc.subjectquestionnairesuk_UA
dc.subjectdevelopmentuk_UA
dc.titleNeuromarketing as a modern innovative technologyuk_UA
dc.typePresentationuk_UA
dspace.entity.typePublication

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