Інформаційна технологія аналізу купівельної поведінки клієнтів

Abstract

This article discusses and justifies the choice of information technologies for developing an IT service for the information system of a women's outerwear store, designed to automate the process of analysing customer purchasing behaviour. The requirements for functional, information and software are described. The choice of programming technology and database management system is justified. The IT service helps to obtain up-to-date statistical data on customer behaviour and predict customer churn based on customer segmentation, key performance indicator calculations and sales funnel research.