The influence of color in beauty salon branding

Abstract

In today’s highly competitive beauty industry, branding serves as a key tool for shaping a unique image of a business and attracting clients. One of the most important elements of branding is color, which directly influences emotional perception, consumer behavior, and their decision when choos-ing services. This issue is especially relevant in the process of redesigning beauty salons, where a color strategy can significantly transform a brand’s market positioning.