Проектування сценаріїв користувацької взаємодії в умовах високої емоційної залученості до продукту

Abstract

This work is dedicated to the study of user interaction scenarios in forming the emotional engagement and user experience of a jewelry online store. The research emphasizes the importance of user journey mapping, microinteractions, and emotional UX design in building consumer trust and reinforcing the premium identity of the brand. Given that jewelry is a highinvolvement and emotionally driven product, special attention is paid to the psychological impact of interaction paths and the seamless transition between emotional attraction and rational decision-making. The study aims to develop practical recommendations for creating aesthetically sophisticated and userfriendly web interfaces that enhance brand recognition and improve conversion rates in the luxury e-commerce segment