Роль типографіки та композиційних рішень у формуванні візуального образу ювелірного інтернет-магазину

Abstract

This work is dedicated to the study of typography and compositional solutions in forming the visual identity of a jewelry online store. The research emphasizes the importance of font aesthetics, white space management, and visual hierarchy in building consumer trust and conveying the premium status of the brand. Given that jewelry is a high-involvement product, special attention is paid to the emotional impact of minimalist layouts and the precision of decorative elements. The study aims to develop practical recommendations for creating aesthetically sophisticated and user-friendly web interfaces that enhance brand recognition and improve conversion rates in the luxury e- commerce segment