Фан-едітинг як інструмент популяризації медіапродуктів у цифровому середовищі

Abstract

The article examines fan editing as a form of user-generated content and a promotional tool in the digital media environment, focusing on its communicative and marketing potential, audience engagement, interest in original products, and application by entertainment companies. Keywords: fan editing, media communications, user-generated content, digital marketing, audience engagement, media product.