Особливості формування контенту для електронних і мультимедійних видань

Abstract

The thesis examines the features of content preparation for electronic and multimedia publications in the context of digitalization and the active development of electronic communications. Particular attention is paid to evaluating content effectiveness, testing web resources, combining text, graphic, audio and video elements, and using animation effects to improve visual perception and user engagement. It is established that content preparation should be considered a multicomponent process that combines substantive, technical, analytical, and visual-communication aspects and ensures the creation of a high -quality digital product.