Вимоги до дизайну веб-сайтів, адаптивності та зручності користування

Abstract

This work explores web design principles, balancing aesthetics, usability, and functionality. It covers information architecture, typography, color schemes, and user interfaces for an intuitive digital experience. The role of UX/UI design in navigation efficiency and adaptability across devices is highlighted. It examines design consistency, accessibility, and user personalization to enhance engagement. The integration of industry standards, cognitive factors, and emerging technologies like AI is analyzed. This approach enables the creation of dynamic, inclusive, and secure digital environments, shaping the future of web design.