Аналіз поведінки користувача для адаптації сайту

Abstract

With the development of technology and increased competition in commercial markets, it becomes necessary to apply user behavior research methods to improve the efficiency of web resources. Computer mouse tracking is a relatively new behavioral technique that can provide unique insight into a wide range of psychological phenomena. By recording mouse movement along the path to certain responses on the screen, researchers gather continuous information about previous commitments to alternate multiple responses over time. This approach provides a wealth of data that can be fully explored using sophisticated analytical techniques.