Оцінка ефективності використання генеративних моделей у поліграфічному дизайні

Abstract

The paper considers the effectiveness of using generative models in print design. The main attention is paid to the influence of artificial intelligence tools on the speed of creating design concepts, visual variability, quality of layouts and the role of the designer in the creative process. Criteria for evaluating the practical efficiency of generative models in the preparation of printed products are proposed.