Захист даних та довіра користувачів в інформаційному бізнесі

Abstract

This work examines data protection and user trust as interdependent foundations of sustainable development in the information business. In the digital economy, data represent a strategic asset, and organizations generate value through collecting, processing, and analyzing personal information. Data protection is defined as a legal, organizational, and technical measures ensuring confidentiality, integrity, and availability of information. User trust is conceptualized as a socio-economic phenomenon reflecting confidence in transparent and secure data practices. The study analyzes key components of data protection systems and factors shaping trust. It concludes that robust security mechanisms and transparency enhance competitiveness and reputation.