Проблема візуального забруднення міського середовища

Abstract

The research considers visual pollution in urban environments as a form of information noise and its impact on human perception, psychological state, and safety in modern megacities. The growth of information flows in cities leads to the formation of an overloaded visual environment caused by outdoor advertising, digital screens, signboards, and other information carriers. Such visual saturation creates additional cognitive load, reduces concentration, and may distract drivers and pedestrians, increasing safety risks. The study analyzes the main manifestations of visual noise and reviews international practices aimed at reducing visual pollution and creating a safer and more comfortable urban environment