Застосування технік нейролінгвістичного програмування у рекламі

Abstract

Nowadays, the advertising industry has become extremely popular. In order to attract maximum attention to a particular product or service, a huge variety of psychological methods and tricks are used. Most of them can be explained using a new fundamental concept in psychology – neurolinguistics programming. The main focus was on the practical application of these methodologies in advertising. Theoretical knowledge of the most popular techniques for using NLP will minimize the impact of advertising on human consciousness