Використання штучного інтелекту для персоналізації рекламної поліграфічної продукції

Abstract

The paper examines the possibilities of using artificial intelligence technologies for the personalization of printed advertising products. The main stages of developing personalized advertising messages are analyzed, including target audience analysis, generation of textual and visual content, adaptation of graphic composition, and preparation of layouts for printing. The main areas of artificial intelligence application in the creation of personalized printed materials are identified, including flyers, catalogs, posters, packaging, brochures, and other types of printed products. A generalized personalization model is proposed that combines audience data, generative algorithms, graphic design, and printing production. The advantages and limitations of using artificial intelligence in personalized advertising are identified