Візуальна новела як інструмент цифрової популяризації сучасної української літератури

Abstract

In today's conditions of globalization and the dominance of visual content, traditional methods of popularizing reading among young people often prove ineffective. For the "digital generation", the perception of information through interactive platforms is a natural mechanism of cognition. Therefore, the use of the visual novel format for adapting the works of modern Ukrainian authors appears as a strategic task of cultural and educational propaganda