Проєктування та розробка веб-додатку з акцентом на UX-підхід

Abstract

This work explores the significance of UX (User Experience) design in the development of modern web applications. The study outlines the evolution of UX from usability to dynamic adaptive systems (UX 3.0) and its impact on user engagement, retention, and satisfaction. It highlights the principles of ethical, accessible, and data-driven UX design and examines its strategic value in product development and business success.