Публікація:
Resource Strategy for Enterprise Management as a Tool to Ensure its Competitiveness

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Дата

2020

Назва журналу

ISSN журналу

Назва тома

Видавництво

Academy of Strategic Management Journal (ASMJ)

Дослідницькі проекти

Організаційні підрозділи

Видання журналу

Анотація

In the course of scientific research, the object of which is the process of formation of a resource strategy of the enterprise in the context of ensuring its competitiveness, it is necessary to study the features and regularities of the formation of the latter in order to ensure its effectiveness and the possibility of putting the obtained results into practice. Theoretical bases of formation of a resource strategy of the enterprise are based on the action of economic laws and regularities, basic concepts of resource, system and strategic management, understanding of which will help to formulate objective conclusions and develop practical recommendations for increasing the level of competitiveness of the enterprise and maintain it in the long run. In order to improve the process of forming a resource strategy from the standpoint of ensuring its competitiveness, the following measures are proposed: the algorithm of formation of a resource strategy of the enterprise is developed; the portfolio of enterprise resource strategies is systematized and generalized in the context of major resource groups; the recommendations on application of the improved methodology of evaluation of the resource potential of the enterprise from the standpoint of its influence on competitiveness based on the use of the system of balanced indicators are suggested.

Опис

Academy of Strategic Management Journal - Scopus CiteScoreTracker 2020: 2.0

Ключові слова

Competitiveness of the Enterprise, Resource Strategy, Strategic Management, Resource Potential, Competitive Advantages

Бібліографічний опис

Sokolova L., Koev S., Pavliuk S., Derhaliuk М., Portna О. Resource strategy of enterprise management as a tool to ensure its competitiveness. Academy of Strategic Management Journal. Research Article: 2020 Vol: 19 Issue: 4. PP. 1-7.

DOI