Використання ШІ для швидкого пошуку ідей візуальної айдентики бренду

Abstract

The study explains why AI is great for brainstorming, shows easy-to-use tools, and gives real examples like creating logo ideas for a coffee shop or fitness brand. It covers benefits such as speed, variety, and inspiration, as well as challenges like template-like results and the need for manual editing. Practical tips include writing clear prompts, picking the best ideas, and refining them in vector software. The conclusion highlights that AI is a powerful starting point for brand identity, making design accessible and sparking creativity for everyone.