Місце і роль економічної експансії підприємства в сучасних умовах невизначенності зовнішнього середовища

Abstract

In the current conditions of globalization and rapid changes in the world economy, enterprises are forced to operate in an environment of increased uncertainty. Economic expansion, manifested in the expansion of sales markets, diversification of activities and integration processes, is becoming one of the key strategic tools for ensuring competitiveness. The place and role of expansion are determined by the ability of the enterprise to adapt to challenges, manage risks and form long-term competitive advantages.