(ТОВ «Видавництво Ліра-К», 2025) Chepurna, К.; Gres, O.
The article analyzes current trends in the design and production of contemporary printed calendar products. It examines innovative approaches to calendar construction, including
transformable, modular, and interactive formats utilizing augmented reality (AR) technologies and 3D printing. Particular attention is paid to the growing interest in environmentally friendly materials and the integration of digital interfaces, including artificial intelligence-based calendar systems. Through the application of advanced finishing techniques, modern calendars successfully combine aesthetic value, functional versatility, and tactile appeal.