Перегляд за автором "Yerokhina, A. V."
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Публікація Corporate style as a brand promotion technology(ТОВ «Друкарня Мадрид», 2024) Azarenkov, V. I.; Yerokhina, A. V.This paper examines corporate identity as a technology of brand promotion in the context of increased competition. The article analyses world examples in business and literature that prove that corporate identity is an important part of brand recognition and promotion. Careless attitude to its development can lead to undesirable consequences.