Перегляд за автором "Azarenkov, V. I."

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  • Зображення мініатюри
    Публікація
    A study on the use of artificial intelligence for building digital profiles of printing equipment
    (ТОВ «Друкарня Мадрид», 2025) Azarenkov, V. I.; Deineko, Zh. V.
    The issue of researching the possibilities and identifying effectiveness of the approximation application of measured data using artificial neural networks in constructing color profiles of printing equipment is raised. Problems and ways to solve them are highlighted. An analysis of the features of converting one color model into another based on the construction of ICC profiles was conducted.
  • Зображення мініатюри
    Публікація
    Corporate style as a brand promotion technology
    (ТОВ «Друкарня Мадрид», 2024) Azarenkov, V. I.; Yerokhina, A. V.
    This paper examines corporate identity as a technology of brand promotion in the context of increased competition. The article analyses world examples in business and literature that prove that corporate identity is an important part of brand recognition and promotion. Careless attitude to its development can lead to undesirable consequences.
  • Зображення мініатюри
    Публікація
    The impact of social media on print design and distribution
    (ТОВ «Друкарня Мадрид», 2024) Azarenkov, V. I.; Kuznetsov, E. A.
    This article explores the influence of social media on the aesthetics and dissemination of printed materials, addressing aspects suc as visual trends, brief message formats, integration of QR codes, and augmented reality. It also examines audience growth through social media and underscores their significant role in shaping the design and distribution of printed materials.
  • Зображення мініатюри
    Публікація
    The role of artificial intelligence in optimizing UI/UX experience for mobile applications
    (ТОВ «Друкарня Мадрид», 2024) Azarenkov, V. I.; Zemliachenko, A. A.
    The article is devoted to the issue of artificial intelligence (AI), which plays a key role in optimizing the UI/UX experience for mobile applications, providing users with a more convenient, personalized and satisfied interaction with the application. Several ways in which AI affects UI/UX optimization are discussed.