Ukrainian folk embroidery, preserved till nowadays, is unique material for studying, as it absorbed the wisdom of ancestors. Despite the historical change of folk art in general and embroidery in particular, it retained its uniqueness and spirituality. Complex analysis of embroidery is one of the ways to access the cognitive space of the Ukrainian people, in which information has been accumulating for centuries. Comprehension of this information is an important stage in the way of self-identification of each person as well as Ukrainian people as a whole.