The article substantiates the idea that the formation of the image of a modern specialist plays a very important role. Shown are the negative aspects that arise if the proper attention is not paid to one's own image. Three groups of qualities that contribute to the successful formation of a positive modern image are indicated. The qualities that make up each of the three groups are described in detail. Strategies for working on your own image, namely: a universal image strategy, a target image strategy, a creative explosion strategy are outlined.