Використання методу мозкового штурму в дизайні: переваги та недоліки

Abstract

The brainstorming method is a powerful tool for designers in the modern world, promoting creative problem-solving. Introduced by Alex Osborn in 1940, this method consists of preparation, idea generation and analysis stages, facilitating the discovery of innovative approaches to challenges. Analysis of its pros and cons indicates its effectiveness in idea generation with certain limitations in the field of design. Brainstorming allows for the free expression of ideas, resulting in a plethora of creative concepts. Drawbacks include the uncontrollable direction of discussions and the inability to swiftly address complex tasks. However, its simplicity and ability to address design challenges make it an indispensable tool for professionals.