Психолого-педагогічні аспекти підготовки персоналу до взаємодії зі споживачами на підприємствах сфери послуг

Abstract

The paper analyzes the psychological and pedagogical aspects of training staff to interact with customers at service sector enterprises. The conceptual model of customer satisfaction is based on the international quality standard ISO 10004:2018. Effective training for staff requires combining psychological preparation with practical teaching methods. Understanding these aspects is fundamental to bridging the gap between customer expectations and their actual perception of the service, ensuring a high level of service quality and increasing the overall competitiveness of the organization.