Розробка веборієнтованої CRM-системи для автоматизації управління клієнтськими даними

Abstract

This work presents the design and implementation of a web-oriented CRM system for automating lead management in marketing. The system provides flexible lead routing, campaign management, role-based access control, and automated postback tracking. The architecture follows a client-server model with Next.js on the frontend and Django on the backend, PostgreSQL and Celery for asynchronous processing. API documentation makes all available methods and data fields, simplifying third-party integration.