Роль кібербезпеки у розвитку корпоративного іміджу іт-компанії

Abstract

The paper analyzes the role of cybersecurity in developing the corporate image of IT companies. Cybersecurity is considered not only as a technical function but as a strategic asset and a key factor of digital trust. High security standards, international certifications, and the "Security by Design" principle form a positive brand image among customers, investors, and employees. Effective communication during cyber incidents and ethical data processing are essential for maintaining competitiveness and minimizing reputational risks in the IT market.