Вплив кольору на концентрацію уваги та пам’ять

Abstract

This study examines the impact of color on attention and memory retention in educational environments. Research confirms that certain colors influence cognitive activity, with warm tones (red, yellow, orange) enhancing short-term focus, while cool tones (blue, green) support prolonged concentration. Excessive brightness can cause fatigue, whereas a balanced color scheme improves learning efficiency. Studies show that congruent colors in educational materials enhance retention by 15 – 20%, while random color use may lead to cognitive overload. The findings highlight the importance of adaptive color application in learning spaces to optimize student performance.