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Публікація Theoretical and Methodological Approach of Diagnostics of Innovation and Investment Potential of the Enterprise(ХНУРЕ, 2021) Polozova, T. V.; Kyslichenko, A. P.; Mokhammed RabeakhThe proposed theoretical and methodological approach to the diagnosis of innovation and investment potential of the enterprise involves a certain sequence of stages, the use of which in practice will provide the necessary information to make effective decision making management.