Публікація: The Procedure of Enterprise Marketing Diagnostics
Завантаження...
Дата
2011
Автори
Назва журналу
ISSN журналу
Назва тома
Видавництво
Sp. z o.o. «Nauka i studia»
Анотація
The modern economic management conditions that are characterized by environment instability require operative reaction of commodity production enterprises on market conjuncture changes. It stipulates necessity of the regulative enterprise marketing diagnostic procedure implementation. The complex integrated indicator of enterprise marketing diagnostics is suggested in the article as a marketing activity diagnostics index.
Опис
Ключові слова
market, marketing diagnostics, market conjuncture, enterprise, marketing activity diagnostics index
Бібліографічний опис
The Procedure of Enterprise Marketing Diagnostics [Text] / Sokolova L.V., Veriasova, G. M. // Nauka і studia. – Przemyśl : Sp. z o.o. «Nauka i studia», 2011. – № 9 (40). – p. 22–27.