Publication: The Procedure of Enterprise Marketing Diagnostics
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Date
2011
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Sp. z o.o. «Nauka i studia»
Abstract
The modern economic management conditions that are characterized by environment instability require operative reaction of commodity production enterprises on market conjuncture changes. It stipulates necessity of the regulative enterprise marketing diagnostic procedure implementation. The complex integrated indicator of enterprise marketing diagnostics is suggested in the article as a marketing activity diagnostics index.
Description
Keywords
market, marketing diagnostics, market conjuncture, enterprise, marketing activity diagnostics index
Citation
The Procedure of Enterprise Marketing Diagnostics [Text] / Sokolova L.V., Veriasova, G. M. // Nauka і studia. – Przemyśl : Sp. z o.o. «Nauka i studia», 2011. – № 9 (40). – p. 22–27.