Оцінювання ефективності інноваційно-інвестиційних проектів на засадах маркетингу

Abstract

In the current crisis conditions, economic development investment opportunities in Ukraine manufacturing enterprises are limited, so the enhanced requirements for the selection of the most efficient from an economic point of view of real projects. Choosing the best marketing innovative investment project in accordance with the requirements of time and are important directions of research in marketing innovation in manufacturing plants.