Vovk, O.Chebotarova, I.2025-10-162025-10-162025Vovk O. Effectiveness of a social media advertising of a football club / O. Vovk, I. Chebotarova // International scientific-practical conference «Innovations in publishing, printing and multimedia technologies 2025»: book of abstracts. – Kaunas, 2025. – Р. 49.978-9955-27-662-3https://openarchive.nure.ua/handle/document/32980It is necessary to use modern adver-tising and effective brand promotion tools, such as social media to compete successfully. With algorithms it is possible to interact with specific groups, such as sports fans, members of football communities or residents of a par-ticular region. This defines the relevance and aim of the work – to increase the effectiveness of FC Metalist brand through its social media promotion.endigital marketingbrand promotion toolsConference proceedings