Верясова, Г. М.2018-10-172018-10-172013Veriasova G. M. Methodological support of the products competitiveness estimation // Международная научно-практическая конференция «Математическое моделирование процессов в экономике и управлении инновационными проектами (ММП-2013)», Алушта, 9-15 сентября 2013 г. Тезисы докладов – Харьков, 2013. – С. 267–268.http://openarchive.nure.ua/handle/document/7037Under this investigation the approach is based on calculating the integral index of product competitiveness has been chosen. Methodology for integrated assessment of enterprise’s product competitiveness allows a direct quantitative comparison of performance indicators, grouped into two groups. Competitiveness is determined by qualitative and economic characteristics – products features that are considered by consumers under their direct relevance to theirs needs.enintegral index of product competitivenesscompetitivenessConference proceedings