Мещан, К. А.Міщеряков, Ю. В.2023-06-132023-06-132022Мещан К. А. Сучасні методи надання персоналізованих рекомендацій в інформаційних системах / К. А. Мещан, Ю. В. Міщеряков // Радіоелектроніка та молодь в ХХІ столітті : матеріали 26-го Міжнародного молодіжного форуму, 24-25 листопада 2022 р. – Харків : ХНУРЕ, 2022. – Т. 3. – С. 69–70.https://openarchive.nure.ua/handle/document/23330With the growing popularity of online stores, their assortment is also growing. Therefore, as a rule, problems arise that negatively affect both stores and customers. There is a large assortment here, but there are problems with it. A customer who saw in front of him a large number of products and their parameters may not immediately understand which of them he needs. However, unlike a regular store, there is no salesperson-consultant here. For this reason, new features have been introduced to increase the convenience of using online stores and increase profits. In particular, various personalized recommendations.ukConference proceedings