Bokareva, J.Samodurova, V.2022-10-132022-10-132022Bokareva J., Samodurova V. Influence of identity on the development of the brand // The III International scientific and practical conference “Development of modern science, experience and trends” (October 11-14, 2022) International Science Group, Boston, USA. – Boston, 2022. – 16-19.979-8-88796-812-4https://openarchive.nure.ua/handle/document/21017The purpose of this work is to analyze the elements of identity and the necessity of carrying out a redesign using the example of the company, Kulinichi.endevelopmentbrandConference proceedings