Bokareva, J.Samodurova, V.2022-10-132022-10-132022Bokareva J. Influence of identity on the development of the brand / J. Bokareva, V. Samodurova // Development of modern science, experience and trends : The III International scientific and practical conference, 11-14 October 2022. - Boston, 2022. – P. 16-19.979-8-88796-812-4https://openarchive.nure.ua/handle/document/21017The purpose of this work is to analyze the elements of identity and the necessity of carrying out a redesign using the example of the company, Kulinichi.endevelopmentbrandConference proceedings