Kolupaieva, I. V.Tkachenko, A. G.2024-09-182024-09-182021Kolupaieva I. V. Mechanism of innovative development of the enterprise: economic essence and elements / I. V. Kolupaieva, A. G. Tkachenko // Сучасні стратегії економічного розвитку: наука, інновації та бізнес-освіта : матеріали ІІ Міжнар. наук.-практ. конф., 2 листопада 2021 р. – Харків : ХНУРЕ, 2021. – С. 29–30.https://openarchive.nure.ua/handle/document/28855Global economic trends demonstrate an objective need to ensure the innovative development of the enterprise as a prerequisite for it survival in a international competitive environment. For domestic enterprises to ensure innovative development is, in fact, the only one a prerequisite for their survival and potential access to world markets. In this context, it is not just about technological or product innovations, but also management, marketing and organizational innovationsenбізнес-освітастратегії економічного розвиткуGlobal economic trendsConference proceedings